Take a walk in a Yukata robe around the "Dogo Onsen”! Chuyo is the central area of Ehime. It has lots of historical and cultural places to visit. One of the most popular sights in Chuyo, the “Dogo Onsen” in the castle town of Matsuyama, is the oldest hot spring in Japan with a history stretching back 3,000 years. Here you can stroll around the hot spring town in a Yukata robe, ride on a rickshaw, and take photos full of classical Japanese charm!

Enjoy cycling the Shimanami Kaido! Toyo is the eastern area of Ehime. The area is known for its local industries and is home to some of Japan’s largest producers including the country’s largest towel manufacturer. One of the most popular sights in Toyo, the “Shimanami Kaido” consists of 9 bridges connecting 6 islands between Ehime and Hiroshima over the Seto Inland Sea, with a total length of 70 km. You can cross the Shimanami Kaido on foot or by bike via the special pedestrian laneways. Exploring the interconnected islands by bike is the perfect way of enjoying the spectacular scenery of this beautiful archipelago!

Take a relaxing stroll through a retro townscape! Nanyo is the area around the southwest of Ehime prefecture. Here the natural beauty of the sea, river gorges and forests sits in perfect harmony with the important historical and cultural properties of the traditional local towns. One of the most popular sights in Nanyo is the town of “Uchiko”. The town is full of nostalgic scenery transporting visitors back to the 19th century. Enjoy a stroll around the historic streets and take a close look at the intricately decorated buildings!

“Tai” (sea bream) is a must-try flavour of Ehime! The local Tai is especially fresh and delicious as the waters around Ehime are the source of more than half of all Japanese Tai. Discover a range of regional Taimeshi (sea bream rice) dishes. In the Toyo and Chuyo areas Taimeshi consists of rice cooked with a whole sea bream, while Nanyo is home to a version made with white rice topped with fresh sea bream sashimi.