Higashikagawa City in Kagawa Prefecture is holding a special promotion offering all local experiences at half price, with the hope that more visitors can discover the city’s charm. This is a limited-time offer, so don’t miss the chance to visit Higashikagawa! ♪

Higashi-Kagawa City is a picturesque destination nestled between the calm waters of the Seto Inland Sea and the lush green mountains of the Shikoku region.
As its name suggests, the city is located on the eastern side of Kagawa Prefecture and is blessed with a mild climate and stunning coastline.
At its heart, Higashi-Kagawa boasts breathtaking natural scenery, where traditions and local culture have thrived for generations.

"Kanonji" is popular area that has attracted a lot of attention from domestic and international visitors in recent years.
There is a direct limousine bus service from Takamatsu Airport to Shikokuchuo City (Ehime Prefecture) via Kanonji.

"Sunset Shuttle Taxi", a shared-ride shuttle taxi service, has been launched in the hope that more passengers will take the time to enjoy the "Spectacular views of the Seto" in the Mitoyo and Kanonji areas, which are attracting attention from all over the world.

Traveling Shikoku on the Shikoku 88 Pilgrimage.
An experience you won`t find anywhere else…